When you think of Dubai, what images come to mind? Luxurious shopping centers? Beautiful and scenic views of the city’s architecturally rich skyline? Accommodations that would rival the best in the world? You wouldn’t be far off the mark if those were the images your mind has conjured up. In 2013, Dubai was the 7th most visited city in the world and that rate continues to grow as tourism flows into this cultural and business hub in the United Arab Emirates. Dubai has been dubbed the “shopping capital of the Middle East”, boasting 70 shopping centers, one of which is the Dubai Mall, the largest shopping center in the world.
So it should come as no surprise that one of the most successful fashion brands in the world, the iconic Chanel, chose to show its annual Cruise Collection in Dubai on May 13th, 2014. Under the direction of Chanel’s current head designer and creative director Karl Lagerfeld, the show was highly anticipated not only because Chanel offers the highest standard in fashion, but also because Chanel is well known for orchestrating brilliant and glamorous runway shows. Karl Lagerfeld himself is an enduring fashion icon and is not one to shy away from taking creative risks and Dubai seemed to be the best location to show his Cruise 2015 Collection for Chanel.
The collection did not disappoint as it featured sumptuous clothing and shimmering accessories, heavily influenced by the regal style of the Middle East. The stage was also designed with this theme, truly giving the viewer a sense of luxurious fantasy and a world far away from their everyday lives. Lagerfeld also added in a retro touch to the show with the models’ hair teased into 70s discotheque proportions and dramatic eye makeup reminiscent of ladies who frequented Studio 54 in its heyday. A particularly lovely detail were the hair clips pinned into each model’s hair, such as a bejeweled crescent moon clip and a sparkling Chanel logo clip. Little details like this set Karl Lagerfeld apart from other designers and ultimately sets his creative direction of the Chanel brand apart too. He is quoted as saying:
“What I do, Coco (Chanel) would have hated. The label has an image and it’s up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be.”