Red lipstick has always been a game changer. The drama of red colored lips can truly transform a makeup look from pretty to devastatingly gorgeous. Think back to your favorite iconic siren of the silver screen or flip through a current fashion magazine. Chances are, dazzling red lips adorn the most daring beauties. Red lips, much like red clothing or red shoes, or even red cars or red stoplights – signify a need to draw attention, a non-verbal “Hey, look at me.” So where does one go to get their signature red lipstick? None other than Make-Up Art Cosmetics, or M.A.C. as it’s commonly known.
Founded in Ontario, Canada in 1984 and now centrally headquartered in New York City, M.A.C. was originally an exclusive brand for professional make-up artists. When the line was made available to consumers, it took off with great success. The success continues on till today with M.A.C. being sold in its own freestanding and pro stores, as well as in department stores such as Nordstrom and Macy’s.
What truly sets M.A.C apart from other cosmetic brands is its artistry centered products, particularly the high pigmentation and rich color payoff of its signature lipsticks. The vibrant reds available in its lipstick range exemplify M.A.C.’s commitment to giving the consumer access to quality professional grade products. Three of the most popular M.A.C. red lipsticks are Russian Red, Lady Danger, and pop singer Rihanna’s signature Viva Glam.
Russian Red is described as an “intense bluish red” and it really is meant for a dramatic effect. Think burlesque performer Dita Von Teese or perhaps a gal who wants to look just a bit gothic without overdoing it. Russian Red is a perfect shade to try if you find yourself wanting to be dark and mysterious without actually going full on vamp.
Lady Danger is described as being a “vivid bright coral-red” and this is perhaps the most fun out of the three reds mentioned. It is quite bright and has orange tones and it can really bring a makeup look to life. This would be a perfect red to wear while on vacation or going to a dance club. It has depth and drama yet remains fun and trendy.
And lastly is Rihanna’s very own Viva Glam shade. Described as a “blue-red with frost finish, applies with a subtle shine and gold sparkle”. This beautiful shade looks amazing on Rihanna and is shiny without compromising the depth of the red pigment. And best of all, 100% of the profits from this shade and the whole Viva Glam range of lipsticks and lip glosses, benefit the M.A.C. AIDS Fund, which helps women, men, and children living with and affected by HIV/AIDS.
So go get yourself some red lipstick and be prepared to stop traffic!