“A challenging and colorful feast for the eyes” is perhaps an adequate description for Peter Pilotto’s much anticipated collection. With its bright and bold prints juxtaposed against sharply tailored lines, looking at a piece can be much like looking into a chic, high-art kaleidoscope. But the real breakthrough is how these eye-catching pieces are not available at Neiman Marcus or Saks Fifth Avenue – they are available exclusively at your local Target.
Target has long been the go-to superstore for Americans, with its reasonable pricing of quality products. So when Target started collaborating with high-end fashion designers on ready-to-wear collections, the success was inevitable. The Target collections have ranged from collaborations with Rodarte to Zac Posen to Alexander McQueen to Prabal Gurung. The accessibility to the creations of the world’s most elite fashion designers, at a reasonable price, was the catch. And boy, did consumers catch it.
The Peter Pilotto brand’s meteoric rise can be attributed to the keen and art-centric talents of design duo Peter Pilotto and Christopher De Vos. Fresh from winning the highly regarded 2014 BFC/Vogue Designer Fashion Fund Award, the duo released their Target collection – a beautiful and dizzying array of clothing and accessories. Peter remarks on his designs, “They feel fun and dynamic, yet they have this classic touch to them at the same time. It’s such a good balance.”
This fun and dynamic collection by Peter Pilotto is sure to bring many fashion lovers to Target!