The answer is…sneakers.
This year New York fashion week collided with All Star Weekend bringing sneaker personalities, fashion editors, and of course sports media all together.
Sneakers are getting recognition on the runways lately and fashion brands are moving towards working with more athletic footwear companies. John Elliot + Co featured Nike LeBron 12s in his show at NYFW, proving that sneakers are still relevant in the fashion scene.
You don’t have to be an athletic to rock the latest kicks either. Athletic footwear brands are taking a turn towards more lifestyle based shoes for people that are lo
oking for a more casual sneaker. Kanye’s new sneaker, Yeezy 750 Boost, got a lot of attention while Jordan Brand footwear celebrated their 30th year anniversary with Melo and CP3 sneakers.
Off of the runway there were sneaker dedicated parties and events popping up all over town. Nike had a SNKRS station pop-up dedicated to the release of their new app designed to make the sneaker buying experience easier.
Jordan Brand’s Pearl Pavilion gave fans and media the opportunity to relive Michael Jordan’s iconic moments with a basketball court fully equipped with life-size screens and a range of Air Jordans from 1-XX9 on display.
Needless to say, it was a wild fashion filled week and we are glad that urban fashion is making its mark on high fashion once again!
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